How can you use Pinterest for business? Is it really possible to boost your business by using Pinterest? The answer is yes. We’ll take a look at 8 tips to boost your Pinterest business.
First, the most attractive thing about Pinterest to new entrepreneurs is the ease with which you can use it. Many newcomers find it easy to use compared to setting up a WordPress website.
Second, Pinterest gives you great market research. When you click on the number of followers you have, you can see the age groups, gender and other boards these people are following.
You can learn plenty from these statistics and it will help you improve your boards and strategy for improving your business.
Third, there’s an old football strategy to go vertical with your passing game. This is true of Pinterest as well. Create your pins vertically rather tan horizontally because you will take up more real estate.
Fourth, you need to use infographics primarily because it is the most popular format used on Pinterest today. Plus, you can pack a lot of great information into an infographic.
It may seem a little daunting at first to determine which software program works best. Your best bet is to try the free trials the companies offer. You may find one you like better than the others.
Fifth, you need to decide if this social media format is right for your business. If you are pinning items you plan to sell then Pinterest is for you. Women love to shop and buy stuff. If you have visually appealing ads you will increase your business.
Sixth, can Pinterest be used to grow your email list? Provide value to your email list by offering an irresistible freebie with a subscription to your email list. This can be easily advertised on your boards.
Seventh, unless you have a crystal ball, you won’t know how long your information will be shared or how far it will spread. But, you can find people who have pinned your information a year ago and you can re-pin it. This will help spread your pins all over again.
Eighth, and most important, use Pinterest as a way to build authority for your website, YouTube channel, videos and boards. This is the 35th most visited domain in the world.
When you combine the power of YouTube marketing with Pinterest, you are creating some very important back links for your business.
You can use Pinterest for business very strategically. If you map out a plan that speaks to your audience, you can boost your Pinterest business and continue to have fun pinning things your audience wants.