Marketing Classics: A Selection of Influential Articles

Posted on Posted in Articles

Marketing Classics: A Selection of Influential Articles

Marketing Classics: A Selection of Influential Articles

This 25th-anniversary-edition of “Marketing Classics” represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds li

List Price: $ 63.00

Price: [wpramaprice asin=”0205159885″]

[wpramareviews asin=”0205159885″]

More Article Marketing Products

Leave a Reply

Your email address will not be published. Required fields are marked *