For any business coming online it’s imperative that you have a successful internet marketing plan. This is an integral part of your existing business plan. For unless you take the time to develop a working plan your success online simply won’t happen. Here are 5 steps to creating a successful online marketing plan.
1. Assess Your Business
You need to step back for a minute and remove your business owner hat replacing it with your marketing hat. What does your business sell? How is buying the products or services from you better than from the competition. Don’t be modest but don’t oversell your self. Be realistic because by doing so you’ll be able to develop an internet marketing plan that will have you outperforming the competition online. Remember, what was once a localized market that you were competing against in your community, is now a global market with a not only more potential customers but also more competition.
2. Your Online Marketing Plan Objective
The object of your internet marketing plan is to find new customers that you can provide services or products to. You’ll need to bring the visitors to your site, educate them, and market to them. It’s important that you have a goal and budget in place. There are several ways you can do this. You can offer newsletters, forums, and even a social network community. Take time, analyze how other similar businesses are achieving this objective, and then come up with a solid marketing objective for your business.
3. Brand Your Business
It’s great to get a URL (domain name) that can assist you in making your site, products, and services memorable to the consumer. This is called branding. Think of McDonalds, IBM, or Microsoft all of which have done an excellent job of branding their products and services. If you have a domain registrar that’s full service it will allow you point and mask your domains. Try to choose domain names that represent your products or services. For example, if you market an e-book called how to stop smoking, then try purchasing the domain name StopSmoking.com or HowToStopSmoking.com. This can play an important role in your branding campaign. Your branding needs to also have a clear call to action. Ask your visitor to subscribe to your email, offer them a free e-course, whatever it takes to create action by your visitor.
Here are some branding tips to keep in mind with your internet marketing strategy.
Make sure the heart of your message is “benefit orientated.” The sooner you realize people don’t buy a service or product, but rather they buy the benefit it offers, the more successful your internet marketing will be. “What’s in it for them?”
Develop a message that’s powerful and compelling. Why should visitors buy from you? Your message needs to be void of clutter. You need say your message well and say it often.
Use imagery to enhance your message. Your branding will be much more successful if it combines a message with an image.
It’s critical that you develop a unique value proposition. If you are not able to do this on your own work with a marketing professional. Then incorporate this in your branding. Don’t make the mistake of focusing on what you want to say rather than what your potential customers want to hear.
Build value and for heavens sake don’t bore them to death. Your branding as part of your internet marketing needs to call your visitors to action.
4. Your Internet Marketing Strategies
You need to decide how you will create a traffic flow to your website. There are all kinds of methods that you can utilize such as payer per click, organic search engine ranking, keyword marketing, email newsletters, article content, directories, blogs, link exchanges, press releases, video advertising, to name just a few.
5. Build A Working Team
You can’t do it all on your own even if you’d like to. There are just too many specialized fields when it comes to internet marketing and you need a team of pros to carry out all of your various components. For example, a writer to do your content a copy, a website designer to design the best website possible, and an SEO expert. That’s just a few of the members that might make up your team.
There you have it 5 steps to creating a successful internet marketing plan. You’ll be a force to be reckoned with a successful entrepreneur if you incorporate these steps.