Below is a basic overview of the entire system.
The videos cover each section in more detail.
Business Model = Authority Site +Low Entry Membership
The basic model is to have a main authority site which will contain information about yourself and your
products and services. This will be a place where people can get to know you, they can put a face to the
company. I suggest doing a video introducing yourself and explaining what the website is about. This will
be a platform where you can launch new products from.
The other job of the authority site is to provide a ton of great free content. You want people to really
enjoy your website and keep coming back for more. You don’t want it to be just a place where you sell
stuff. This is a great way to build a relationship and trust.
The second part of this plan is to create a low end membership program and get as many people as
humanly possible into your membership program.
By creating a membership program that has over the top value and an extremely low price two things
1. Your conversoin rates will be much higher
2. Your retention rates will be much higher
So you will be getting more people to join and those people will be staying for a long time, some will
You also create backend products to sell on the back of your membership to increase your value per
Offering a free first month will increase conversion rates again and by having backend offers you will
make money from the free members before they pay their first months fees.
Once you have everything set up your main goal is to get as many people into your membership
program as possible. Offering a free month is also a good bargaining tool when trying to get JV’s.
Authority site in more detail
– Main hub where people can find out more about you and your products/services
– Can sell multiple products from your main site
– Have a “Free Training Center” with lots of good free content – articles, videos, short reports etc.
– Create a standard $ 47 product – have a squeeze page and sales page for this product
– Create an upsell $ 97 product – usually a video course or something of higher percieved value
– Add to clickbank – setup affiliate program
Membership in more detail
How To Get Instant Credibility and JV’s
How To Get Instant Authoirty