How close are you towards hiring a marketing agency to do your marketing for you? Is your business currently suffering because of a lack of slow leads and sales in your business? If so, then this can be something that can be fixed. But you should know that that more into debt you go with your business, the more it will cost you to get yourself out of the hole.
This is why you need a variety of techniques that will work for you left and right. And along with this, there are some marketing strategies that you should avoid if you want to stay in business for the long run. What are some of the techniques that you should avoid? Well I’m glad you asked! Insider of this article, we will take a look at a few marketing strategies that you should absolutely avoid if you want to stay in business. Here’s the first one:
1) Cold calling
In this past cold calling seemed to be an excellent technique but now we’re seeing that there are better ways to market your business. If you’re still doing cold calling, then you probably know how ineffective it is to get a new customer. You have to introduce yourself, you have to get past the gatekeeper (secretary), and then finally you have to pitch your service to the head man in charge.
By the time you get through all of these hurdles, you’re probably exhausted, and won’t seem as enthused as you initially was when you developed the campaign.
These are the kind of things that you have to learn about when running cold calling ads. You have to jump through many hoops just to get to the man in charge, and when you finally do get to him or her, you have to pitch your service with such enthusiasm than ever before. Here’s another strategy that is ineffective.
2) Selling door to door
This has to be the WORST marketing strategy ever invented. With door-to-door marketing, all you’re doing is walking door to door and trying to sell your product or service. I can remember one guy knocking on my door and when I opened it, there was a guy trying to sell me encyclopedias.
Why in the world would I be interested in encyclopedias when I already have hundreds of them scattered somewhere throughout my house? And I’m imagining that this is the same scenario that a lot of other people are in also.
So if you want to make more sales, don’t do door to door selling. It’s a strategy that is obsolete and shouldn’t be used by any type of entrepreneur. Hopefully you agree with me. There are other techniques out there that can boost your sales and profits quite immediately.
Cold calling and door to door marketing are certainly techniques that shouldn’t be used – no matter the industry you’re in. Both of these techniques requires time, energy, and thought… something that direct response marketing doesn’t require. If you want to make more money stick with using direct response marketing.